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12 Examples of Great Landing Pages That Convert Visitors into Leads

As a digital marketer, you know that your website’s landing page is your best chance to convert visitors into leads. A well-designed landing page can increase your conversion rate and generate more leads for your business. However, creating an effective landing page can be a challenge. To help you get started, we’ve compiled 12 examples of great landing pages that convert visitors into leads.

  1. Salesforce

Salesforce’s landing page is clean and simple, with a clear call to action (CTA) and concise copy. The page also includes social proof in the form of customer logos and a “trusted by” section.

  1. Freshbooks

Freshbooks’ landing page is designed to address the pain points of its target audience (freelancers and small business owners) with a clear value proposition and benefits. The page also features a video that highlights the benefits of the product.

  1. Airbnb

Airbnb’s landing page is visually stunning and features a clear CTA. The page also includes social proof in the form of customer reviews and ratings.

  1. Square

Square’s landing page is focused on highlighting the key features of its product and how it can benefit businesses. The page includes a video that explains how Square works and a clear CTA.

  1. Hubspot

Hubspot’s landing page is designed to generate leads for its free CRM software. The page features a clear value proposition and a form that visitors can fill out to get started with the product.

  1. Moz

Moz’s landing page is focused on generating leads for its SEO software. The page includes a clear CTA and features social proof in the form of customer testimonials.

  1. Slack

Slack’s landing page is designed to showcase the benefits of its product and how it can improve communication in the workplace. The page includes a video that explains how Slack works and a clear CTA.

  1. Unbounce

Unbounce’s landing page is focused on generating leads for its landing page software. The page features a clear value proposition and includes social proof in the form of customer testimonials.

  1. Dropbox

Dropbox’s landing page is visually appealing and features a clear value proposition. The page also includes social proof in the form of customer testimonials and a video that explains how Dropbox works.

  1. Hootsuite

Hootsuite’s landing page is designed to generate leads for its social media management software. The page features a clear value proposition and includes social proof in the form of customer testimonials.

  1. Basecamp

Basecamp’s landing page is focused on addressing the pain points of its target audience (small business owners and freelancers) with a clear value proposition and benefits. The page also includes a video that explains how Basecamp works.

  1. Wistia

Wistia’s landing page is designed to generate leads for its video hosting software. The page includes a clear value proposition and features social proof in the form of customer testimonials and a “customers who trust us” section.

In conclusion, a great landing page can be the difference between a successful digital marketing campaign and a failed one. By using these examples as inspiration, you can create a landing page that converts visitors into leads for your business. Remember to focus on your value proposition, benefits, social proof, and a clear call to action.

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