In today’s hyper-competitive startup landscape, gaining media exposure can be a catalyst for growth. Whether you’re seeking investors, customers, partners, or credibility, being featured on a reputable Indian business news portal can help your startup cut through the noise. Fortunately, the Indian media ecosystem in 2025 offers a diverse range of platforms where founders can share their journeys, insights, and milestones without needing a PR agency or massive budget.

How to Get Your Startup Featured on Indian Business News Portals

A well-placed media story can do more than create buzz. It builds trust, shapes perception, and adds legitimacy to your brand. For early-stage startups, a single founder interview or milestone feature can create ripple effects: from partnership inquiries to social media visibility and even investor interest.

More importantly, these features help you control your own narrative—your mission, your motivations, and your roadmap—on your terms.

Choose the Right Platform for Your Story

Not all media platforms are the same. Some prefer emotional storytelling, others focus on operational insights, while a few publish trend-driven commentary. Knowing where to pitch your story based on your strengths is the first step.

Here are some of the most founder-friendly Indian business news platforms you can target:

1. The Entrepreneur Today

Known for its leadership and value-based stories, this platform features entrepreneurs who are building with purpose. If your startup is mission-driven or your leadership journey offers unique insight, this is a great place to tell your story.

2. The Entrepreneur India

This publication focuses on diverse founders from all across India. It’s especially welcoming to voices from small towns, social ventures, and culturally rooted innovations. If your business model reflects local relevance or grassroots innovation, this platform offers a powerful stage.

3. Startup Chronicle

Startup Chronicle highlights strategy-oriented startups and founder insights that reflect broader ecosystem trends. If your startup contributes to or disrupts a major sector—like agritech, climate tech, or edtech—this platform is ideal for showcasing your approach.

4. Startup Magazine

Startup Magazine leans toward practical storytelling. They often feature “lessons learned,” behind-the-scenes pivots, or founder-led articles about operations, marketing, or early-stage challenges. If you’ve built something from the ground up, with or without funding, your journey could resonate here.

5. Startup Times

Startup Times is a hybrid platform that balances breaking news with founder commentary. They are open to startup announcements as well as deeper analysis of market shifts and trends. If you’re comfortable writing opinion-based articles, this is a strong place to build visibility as a thought leader.

6. Startup Updates

This is a milestone-oriented platform ideal for quick coverage—whether you’re launching a product, entering a new market, or signing a strategic partnership. It’s the right place for fast, factual updates that document your startup’s progress.

7. Entrepreneur Tales

Entrepreneur Tales is a storytelling-first platform focused on emotion, resilience, and founder backstories. If you’ve faced challenges, pivoted through adversity, or are building with personal purpose, your narrative will resonate strongly with their readership.

Crafting Your Story: What Editors Look For

Once you’ve chosen the right platform, your story needs to be pitch-ready. Editors and contributors receive dozens of emails a day—so clarity, authenticity, and structure are key.

Here’s how to shape your pitch:

1. Lead with Purpose

Start by explaining what your startup does, and more importantly—why it exists. What problem are you solving? Why are you the right person to solve it?

2. Share Your Journey

Whether you bootstrapped, pivoted, or scaled fast—your journey is your differentiator. Highlight a turning point, a challenge overcome, or a decision that shaped your business.

3. Be Specific

Avoid vague generalizations like “we revolutionized the market.” Instead, explain what your product does and who it serves. Use accessible language, not industry jargon.

4. Offer a Human Angle

Especially for narrative platforms like Entrepreneur Tales or The Entrepreneur Today, personal reflections—family background, rural roots, failure moments—can elevate your story above others.

The Formats You Can Submit

Depending on the platform, you can submit your story in different formats:

Founder Interviews: A Q&A format where you respond to editorial questions.
Guest Articles: First-person narratives or insights written by you.
Startup Features: Editorial write-ups crafted by the publication based on your pitch and background.
Press-Style Announcements: Short updates detailing product launches, expansions, or key hires.

Each format serves a different purpose—some build emotional connection, while others document your progress.

Pitching the Right Way

Here’s a simple framework to help you pitch your startup to any of these platforms:

Subject Line: “Founder Story Submission – Solving Rural Healthcare with Tech”
Greeting: Address the editor or platform by name if possible.
Introduction: “I’m the co-founder of [Startup Name], working to solve [Problem] for [Audience].”
Story Summary: “After growing up in a small town with limited access to healthcare, I built [Startup] to bridge that gap…”
Why Now / Why You: Mention any milestones, recognitions, or unique perspectives you bring.
CTA: “I’d love to submit a guest article or participate in an interview if you’re open.”
Contact Info: Add your LinkedIn, website, and email.

Keep your pitch under 300 words. Be professional, but not robotic. Show you’ve read the platform and understand its tone.

Build Relationships Over Time

One feature isn’t the end. Think long-term. Follow these platforms on social media. Engage with their posts. Share your article when it’s published and tag the editor or outlet. These small steps go a long way in building a relationship that can lead to future features.

And remember—media works best when it’s consistent. Submitting to a platform every few months, with new insights, launches, or reflections, builds momentum.

Visibility is Within Reach

Getting featured in Indian business media is no longer reserved for unicorns or PR-backed startups. Platforms like The Entrepreneur Today, The Entrepreneur India, Startup Chronicle, Startup Magazine, Startup Updates, Startup Times, and Entrepreneur Tales have made it possible for any determined founder to share their story.

All it takes is the right match, a compelling narrative, and the courage to pitch yourself.

So if you’re building something worth talking about—start writing. Your story is ready to be told.