As a digital marketer, you know that your website’s landing page is your best chance to convert visitors into leads. A well-designed landing page can increase your conversion rate and generate more leads for your business. However, creating an effective landing page can be a challenge. To help you get started, we’ve compiled 12 examples of great landing pages that convert visitors into leads.
- Salesforce
Salesforce’s landing page is clean and simple, with a clear call to action (CTA) and concise copy. The page also includes social proof in the form of customer logos and a “trusted by” section.
- Freshbooks
Freshbooks’ landing page is designed to address the pain points of its target audience (freelancers and small business owners) with a clear value proposition and benefits. The page also features a video that highlights the benefits of the product.
- Airbnb
Airbnb’s landing page is visually stunning and features a clear CTA. The page also includes social proof in the form of customer reviews and ratings.
- Square
Square’s landing page is focused on highlighting the key features of its product and how it can benefit businesses. The page includes a video that explains how Square works and a clear CTA.
- Hubspot
Hubspot’s landing page is designed to generate leads for its free CRM software. The page features a clear value proposition and a form that visitors can fill out to get started with the product.
- Moz
Moz’s landing page is focused on generating leads for its SEO software. The page includes a clear CTA and features social proof in the form of customer testimonials.
- Slack
Slack’s landing page is designed to showcase the benefits of its product and how it can improve communication in the workplace. The page includes a video that explains how Slack works and a clear CTA.
- Unbounce
Unbounce’s landing page is focused on generating leads for its landing page software. The page features a clear value proposition and includes social proof in the form of customer testimonials.
- Dropbox
Dropbox’s landing page is visually appealing and features a clear value proposition. The page also includes social proof in the form of customer testimonials and a video that explains how Dropbox works.
- Hootsuite
Hootsuite’s landing page is designed to generate leads for its social media management software. The page features a clear value proposition and includes social proof in the form of customer testimonials.
- Basecamp
Basecamp’s landing page is focused on addressing the pain points of its target audience (small business owners and freelancers) with a clear value proposition and benefits. The page also includes a video that explains how Basecamp works.
- Wistia
Wistia’s landing page is designed to generate leads for its video hosting software. The page includes a clear value proposition and features social proof in the form of customer testimonials and a “customers who trust us” section.
In conclusion, a great landing page can be the difference between a successful digital marketing campaign and a failed one. By using these examples as inspiration, you can create a landing page that converts visitors into leads for your business. Remember to focus on your value proposition, benefits, social proof, and a clear call to action.