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25 Social Media Statistics You Need to Know in 2023

Social media has become an integral part of our daily lives, both personally and professionally. With over 4.5 billion active users worldwide, it’s no surprise that social media has become a key component of marketing strategies. As we head into 2023, it’s important to stay up-to-date with the latest social media statistics to ensure that your marketing efforts are effective. In this article, we’ll explore 25 social media statistics you need to know in 2023.

  1. The total number of social media users worldwide is expected to reach 4.9 billion by 2025.
  2. Facebook is the most popular social media platform, with over 2.8 billion active users.
  3. Instagram is the second most popular platform, with over 1 billion active users.
  4. TikTok has over 1 billion active users and is the fastest-growing social media platform.
  5. LinkedIn has over 740 million users, with over 55 million registered companies.
  6. Twitter has over 330 million active users, with an average of 500 million tweets sent per day.
  7. 71% of internet users aged 18-24 use Instagram.
  8. Over 90% of Instagram users follow at least one business account.
  9. Video content is the most popular form of content on social media, with 80% of users preferring video over other types of content.
  10. The average daily time spent on social media is 2 hours and 25 minutes.
  11. 54% of social media users research products on social media before making a purchase.
  12. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others.
  13. Social media advertising spend is expected to reach $137.7 billion by 2023.
  14. Instagram’s ad revenue is expected to reach $18.16 billion by 2023.
  15. Influencer marketing is expected to be worth $13.8 billion by 2023.
  16. 80% of Instagram users follow at least one influencer.
  17. 65% of marketers use Instagram for influencer marketing.
  18. 71% of consumers are more likely to make a purchase based on a social media reference.
  19. 92% of marketers believe that social media is important to their business.
  20. Facebook accounts for over 25% of all social media ad spend.
  21. The average engagement rate on Instagram is 1.22%.
  22. The average engagement rate on Facebook is 0.18%.
  23. The average engagement rate on Twitter is 0.045%.
  24. The average engagement rate on LinkedIn is 0.054%.
  25. Visual content is 40 times more likely to be shared on social media than other types of content.

In conclusion, social media continues to play a significant role in our lives and in business. Understanding the latest social media statistics is crucial to developing effective marketing strategies and staying ahead of the competition. By keeping up-to-date with the latest trends and statistics, you can create engaging content and make informed decisions that will help you achieve your social media goals in 2023 and beyond.